As the title says, I am in rethinking mode. Or is it re-thinking?
I’m in a bit of re-thinking mode because of something I heard recently that has me, well…rethinking what I do on social media.
I’ve written about social media in the sports landscape for over two years on my blog and watched over four years via Twitter. However, that does not make me an expert in any way, shape or form (rant for another day). What it does mean is that I am constantly learning about this thing we call social media. I have a pretty good feel for what’s going on in social media in sports. But, I don’t tweet, share, post like I did when I first started.
To say I’ve evolved from when I first started on Facebook oh so many years ago would be an understatement.
Friend everyone. Follow everyone that follows you. Like every page. Circle every single person that circles you.
I have been guilty of all of those options at one point or another. Thankfully, I learned my lesson through Twitter to NOT have that social media philosophy. If you follow everyone that follows you, it feels disingenuous to me. It makes it about numbers instead of relationship. Following a thousand people? How do you engage with all of them? You can’t. So I don’t.
But, when Google+ moved into my social media circle (pardon the pun), somehow I forgot that philosophy. I’ve been circling the G+ wagons and then some.
Okay, I digress - * end rant *
This also extended to my sharing philosophy.
Each social media platform is unique. There are different types of audiences on each - the Tumblr crowd here isn’t necessarily similar to what’s on Twitter, Facebook and the like. But, since I signed up for my account, I treated it like all of the others.
The majority of my posts here have come directly from my blog post. This also appeared on Twitter and Facebook and LinkedIn and Google+. Early on in my social media life that would have been acceptable. Today, social media is constantly evolving, more people are using social media today than they were when I started.
I was listening to a Google+ Hangout recently that has forced me to rethink my entire social media philosophy. The discussion centered around Instagram and how to effectively use it. Jenn Herman said, ‘Give people a reason to go to Instagram’. Herman was highlighting how brands (be it personal or company) could effectively use Instagram but weren’t doing so. Sharing the same information on all of your social platforms is okay every once in awhile, Herman said. To do it all the time? Think again.
If you’re using the platforms, there should be a strategy for each one. If you share a picture on Facebook, do you really need to share it at the same time on Twitter? No. If the platform is part of the marketing strategy, how can you leverage it? By having a platform-specific strategy.
I’m rethinking my Tumblr strategy. This page hasn’t had much of a strategy other than sharing my blog content and a few things from Flipboard. I follow a few pages here as well.
What kind of strategy is that?
So, as of today, I won’t be posting my blog link here anymore. It just doesn’t make sense to me to post similar info here that you can find elsewhere. (Then again, maybe I’m just writing this for nothing and nobody will read it and…)
I don’t know what this means for my Tumblr page in the future. I’m still evolving my social media philosophy and probably will be as long as I am using social media.
For now, there won’t be any generic links to my blog posts (generic meaning automatic posting from WordPress). If you see one, it will be one that I’ve thought through and felt it was worth sharing here.
Aside from that, there won’t be much activity on this page.
Thanks for the follows and the reads.
Until next time, I am…